Self-Initiated Project

Using AI

With the rise in the trend of utilising AI, I decided to learn about it and registered for an AI for Advertisement course, but we worked on food for 4 months. However, I wanted to build on my learning in the field of fashion, so I started this project.

Through this project, I learned about designing the right AI-generated visuals, prompts, and creative briefs to explore innovative storytelling and branding concepts.

My concept for this project was to highlight the human energy or "Aura" focusing on the different colors associated with the energies. (As it is the one thing AI can not replicate!)

With AI, I created a creative brief, social media posts and captions, designs based on colors/energies, runway concepts, and lastly store and window displays.